1/4/2023 0 Comments Ecosia deutschland![]() ![]() ![]() However, Kroll believes carbon net zero commitments of this kind do not go far enough and may even prove deleterious, by creating the sense of a problem solved. He claims one trillion trees will need to be planted in the next 20 years in order to counteract the effects of climate change, some way off the total achieved by his organization to date.Īmazon has pledged to become carbon neutral by 2040, while Google has said it will achieve the same milestone within the next decade. We plant trees only on land that isn’t needed any more and if we plant on agricultural land, we make sure it can still be used in combination with the trees.”Įcosia is currently the largest private tree planting organization in the world, which Kroll says is a fact to be lamented as much as celebrated. “Tree planting has many positive effects and not really any negative ones. It’s great for the ecosystem, carbon-reduction and water cycle, but people can also earn money from trees by harvesting fruits and nuts,” Kroll explained. “There are a lot of good causes, but what I like about tree planting is that it can have a lasting impact on a community. One tree is planted for roughly every 45 searches made via Ecosia, at a current rate of 1.3 trees per second, suggesting five million searches are carried out every day using the service.Īn Ecosia tree planting partner in Ethiopia. The greatest injustice is that the coming generations are going to be deprived of a good life - and that needs to be corrected.”Īccording to the Ecosia website, the company has planted almost 120 million trees to date, across 9,000 planting sites worldwide. “I realized this was probably the biggest challenge humanity has ever faced. “It was also at this time that I first found out about climate change for some reason, nobody at university was talking about it,” he said. On his travels, Kroll says he came across many people that did not enjoy the same opportunities he did, and many that suffered as a consequence of the economic system that allows businesses in developed countries to thrive. His experiences in South Asia and later South Africa purged him, he says, of his teenage aspirations to become a millionaire, fueled originally by an interest in the dot-com bubble. It may sound twee, but Kroll insists his eco-epiphany came about during an extended trip to India, where he realized, “there are more important things to do on this planet than accumulating wealth”. (Image credit: Ecosia) Planting forests, one search at a time Christian Kroll, CEO and founder of Ecosia. ![]()
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